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How do I measure how much revenue my abandoned cart emails brought back?
My manager wants a number for what the recovery emails are worth.
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Accepted
Several tabs in Abandoned Carts answer this:
- Overview: the Recovered value card.
- Conversions: each recovered order with its Recovered value, Won by (which email in the sequence brought it back, such as Email 2) and Ordered at. You can export it as CSV.
- Reports: per day Emails sent, Links recovered, Carts converted and Revenue recovered for a date range, with a chart and CSV export.
- Analytics: the funnel from Abandoned to Emailed, Recovered and Converted, plus Revenue recovered.
Won by tells you which reminder is worth keeping.
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