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What do ROAS and ACOS mean on the Advertising Campaigns tab?

I see Spend, Conv, Revenue, ROAS and ACOS for each advertiser campaign and want to know which numbers matter.

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Go to Plugins → Advertising → Campaigns. Each sponsored campaign shows:

  • Spend: the total charged to the advertiser's wallet for clicks.
  • Conv: orders that came from the ad.
  • Revenue: the value of those orders.
  • ROAS (return on ad spend): revenue divided by spend. For example, 4× means 4 in sales for every 1 spent. Higher is better.
  • ACOS (advertising cost of sale): spend as a percentage of revenue. 25% means a quarter of the sales value went on ads. Lower is better.

ROAS and ACOS show a dash until there is enough spend or revenue to work them out.

Answered by Wcart Team·
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