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Is there a report that shows which customers come back and buy again?

I want to know how many of my buyers are repeat customers and who they are.

generalanalyticsreportscustomers

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Yes. Go to Analytics → Reports, then choose Customers in the category filter (or type in Search reports…). Useful ones:

  • Returning customers and One-time customers
  • New vs returning customers
  • Returning customer rate over time
  • Customer spend tiers and RFM customer list

Click a report's name to open it. The Analytics → Dashboard page also shows a Returning customer rate card and a Customer cohort analysis chart for a quick view.

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