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What is the Conversions API section on the Instagram & Facebook Shop page, and do I need it?

Below the shop setup there is a Conversions API card, and I am not sure if it is required.

pluginsmetatracking

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It is optional, and it works separately from the catalog connection. It sends shopping events such as add to cart and purchase to Meta from the server. This helps your ads track results more accurately alongside the Meta Pixel in the browser.

To set it up, in the Conversions API card:

  1. Enter your Pixel ID. Use the same one as in Plugins → Facebook Pixel so events are not counted twice.
  2. Paste the Access Token from Meta.
  3. Optionally add a Test Event Code while testing, then remove it.
  4. Click Connect.

The card warns you if the pixel IDs do not match.

Answered by Wcart Team·
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