Some themes say Free and others show a Buy button. What do the labels on a theme card mean?

Each card on Settings → Appearance → Themes shows a small label under the theme name:

• Free: install and activate it at no cost.
• Owned: you have already bought it.
• Included in your plan: free on your current plan.
• Plan required or Plan only: it comes with a higher plan and can't be bought on its own. Upgrade under Account → Subscription to use it.
• Bundle only: sold only inside a theme bundle. Click Get in bundle to see the bundles.
• Buy with a price: click it to pay once for that theme. After a successful payment the theme is ready to install.

Prices and which themes are included depend on your plan. Click Quick Preview on any theme to try it before you pay.