On the Coupon-wise report, what is the difference between Discount given and Revenue?

The Coupon-wise Report has one row per coupon code used in the date range:

• Coupon: the code.
• Uses: how many orders used it.
• Discount given: the total amount the coupon took off those orders.
• Revenue: the order totals of those same orders, which is what the customers paid.

So a coupon with 1,000 in Discount given and 9,000 in Revenue cost you 1,000 to bring in 9,000 of orders. The table and chart are sorted by Discount given, largest first.

To open it: Open Marketing → Marketing Home and click the Reports tile under Measure. Then click Coupon-wise at the bottom. Click Export CSV to download the rows.