How do I see sales by product, category or customer location?

Use Analytics → Reports. Search the list and open a report:

• Total sales by product, or Total sales by product variant for each SKU.
• Total sales by billing location, which groups sales by country.

There is no separate category report. Open any of these and set Dimension to Category. The same panel can switch to Country, State, City, Vendor, Coupon and more.

In each report you can:

• Pick a date range (the last 30 days by default) and tick compare to see the previous period.
• Change the Metric (Net sales, Gross sales, Orders, Units sold, Discounts, Tax, Shipping) and the Visualization (Bar, Line, Table).
• Click Export CSV to download the rows.

Reports marked Not available in the Status column have no WCart equivalent yet.