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How do I raise the budget or pause a campaign that's already running?
One of my campaigns is doing well and I want to give it more money, and stop another one.
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Go to Marketing → Ads Manager → Campaigns and click the campaign name.
- Click Pause to stop it, or Turn on to restart a paused campaign. A campaign that was never started shows Launch instead.
- Type a new amount in Daily budget and click Save. The change is sent to Meta or Google. Small steps of 20% or less are best, because big jumps reset the platform's learning.
- To rename the campaign, change Campaign name and click Rename. It is renamed on the ad platform as well.
The top of the page shows Spend, Impressions, Clicks, CTR, Purchases and ROAS for the selected date range.
If a budget increase is refused, check Daily spend cap in Settings. If the campaign uses ad-set or lifetime budgets, change those on Meta or Google instead.
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