How do I approve or decline a brand that applied to advertise on my store?

Go to Plugins → Advertising and open the Advertisers tab. New applications show the status Pending.

• Click Approve to let the advertiser run campaigns on your store. Their status becomes Approved.
• Click Decline to reject them. You can type an optional reason. It is shown next to the Declined status in your list.

A declined or suspended advertiser still has an Approve button, so you can change your mind later.

After approving, use the Wallet button on their row to add ad funds. Their ads can only run while their wallet has money in it.