How do I add Google Analytics or the Facebook Pixel to my store?

Both are free plugins, so there is no code to paste:

1. Go to Plugins and open the Free Plugins tab.
2. Find Google Analytics or Facebook Pixel and click Activate.
3. Enter the Measurement ID (starts with G-) or the Pixel ID and click Save & Activate.

The tracking script is then added to every storefront page. The Pixel also sends shopping events such as add to cart, checkout and purchase.

The same tab has Google Tag Manager, Adwords Conversion Tracking, Clarity by Microsoft, Hotjar, Pinterest Tag and others. You can also set up Google Analytics from Marketing → Get Found on Google. Your reports stay in Google and Meta; WCart does not copy them into the admin.