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Can I see which ad or campaign brought in a particular order?
I'm running Google and Instagram ads and want to know which one an order came from.
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Yes, when the customer arrived through a tracked link. Open the order and look in the Customer & Shipping card. If tracking data was captured, you'll see Marketing attribution with:
- Source, for example google or instagram
- Medium, for example cpc
- Campaign, the campaign name from your link
A tick for gclid or fbclid means they came from a Google or Facebook ad click.
This records the first source that brought the customer to your store. If the section is missing, the customer came directly or through a link without tracking tags.
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